Writings Tagged with ‘Black Friday’

Cyber Monday – Genuine & Authentic or Contrived?

Monday, November 29th, 2010


Today is Cyber Monday.


How do you feel about it? Are you going to surf the web and check out all of today’s on-line sales? Are you buying the idea that the traditional shopping day of Black Friday now extends to the online world’s Cyber Monday?


Typically I’m a late adaptor and not one to jump on the latest trends. Of course in the hyper evolving world of technology, not keeping up can be a dangerous practice. Technology changes right in front of our eyes (or flat screen monitors) and being a late adaptor could leave you with a Radio Shack Tandy 1000 – my first computer.


But something about Cyber Monday strikes me as overly contrived – not genuine, not authentic.


Cyber Monday was first invented by Shop.org during the 2005 holiday season. comScore has reported increasing online sales every year since then – but by decreasing percentages. So it apparently has been a retail marketing success, although CNN throws some cold water on the day by calling it mostly myth.


Are you going to shop on-line today? Or are you exhausted by all the Cyber Monday sales that are clogging your email in-box today?