Today is Cyber Monday.
How do you feel about it? Are you going to surf the web and check out all of today’s on-line sales? Are you buying the idea that the traditional shopping day of Black Friday now extends to the online world’s Cyber Monday?
Typically I’m a late adaptor and not one to jump on the latest trends. Of course in the hyper evolving world of technology, not keeping up can be a dangerous practice. Technology changes right in front of our eyes (or flat screen monitors) and being a late adaptor could leave you with a Radio Shack Tandy 1000 – my first computer.
But something about Cyber Monday strikes me as overly contrived – not genuine, not authentic.
Cyber Monday was first invented by Shop.org during the 2005 holiday season. comScore has reported increasing online sales every year since then – but by decreasing percentages. So it apparently has been a retail marketing success, although CNN throws some cold water on the day by calling it mostly myth.
Are you going to shop on-line today? Or are you exhausted by all the Cyber Monday sales that are clogging your email in-box today?